European information sovereignty
First scoring edition · 10 November 2026 · EU-27 reference area
| Area | Score / 100¹ | What contributes |
|---|
| Cinema / TV | 28.7 | Cinema admissions 29%, broadcast film minutes 41%, subscription streaming minutes 16%. |
| Music | 58.7 | Domestic artists 53.5% plus other EU artists 5.2% of covered year-end hit slots. |
| News | 77.8 | EU-controlled leading news brands, weighted by weekly reach and adult population. |
| Social media | 38.9 | News/current affairs only. Half creator affiliation and half platform control. |
| Information pillar | 51.0 | Simple mean of the four areas. |
¹ Scores award points for observed EU origin or control. Unresolved cases earn zero in the headline and remain visible. If all unresolved cases qualified, the aggregate would move from 51.0 to 57.0. This is a classification range within the selected samples. Survey error, coverage and choice of weights add further uncertainty. This exploratory pillar uses observed shares. The other four pillars also use progress toward policy targets, so their scores have a different meaning.
Cinema / TV and music
Cinema counts tickets for EU films in 2023. Broadcast counts film minutes on 141 channels in 18 EU countries in 2023. Streaming counts EU film and series minutes on four services in nine EU countries in January–September 2024. Give each channel one vote because a common EU viewing-time denominator is unavailable. Film production origin is a proxy for content origin. European Commission, figure 25 · Observatory streaming sample.
Music uses the mean EU-artist representation in covered year-end national top tens in 2025. Each chart position gets one vote. Artist origin does not establish label ownership or the share of total listening. IFPI, Music in the EU 2026, pp. 10–11.
News
Reuters 2026 weekly brand reach. Take the top three entries per published market and medium, plus every tie for third. Retain anonymous outlet categories. Classify the controlling publisher or public institution, including the operator of licensed brands. Record divided or uncertain control separately. A public broadcaster qualifies on ownership irrespective of its editorial independence. Control labels are research judgements.
In each chart divide the sum of EU brands’ reach by the sum of all selected entries’ reach. People can name multiple brands. This yields the EU share of reported leading-brand uses. Average Belgium’s two published language charts equally (both return the same EU share). Weight the 20 markets by their population aged 18+ on 1 January 2025. They cover 97.7% of EU adults. Give online and offline equal weight. Smaller outlets, individual stories, time spent and seven EU states are outside this measure. Reuters report · Eurostat population inputs.
| Medium | EU % | Non-EU % | Unresolved % |
|---|
| Online | 68.5 | 5.5 | 26.0 |
| Offline | 87.1 | 8.3 | 4.7 |
News score 77.8. The upper bound from the unresolved classifications is 93.1.
Inspect news observations and sources
Austria • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| ORF News (public broadcaster) | 65 | EU | ORF |
| Kronen Zeitung | 28 | EU | Dichand family |
| ServusTV News | 21 | Unresolved / mixed | Red Bull voting control unresolved |
Reach chart · Ownership context · Reuters market profile
Austria • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| ORF News online | 31 | EU | ORF |
| Kronen Zeitung online | 24 | EU | Dichand family |
| Der Standard online | 17 | EU | Bronner family |
Reach chart · Ownership context · Reuters market profile
Belgium • Dutch-language • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| VTM | 36 | EU | DPG Media |
| VRT 1 | 35 | EU | VRT |
| Het Laatste Nieuws | 24 | EU | DPG Media |
Reach chart · Ownership context · Reuters market profile
Belgium • Dutch-language • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Het Laatste Nieuws online | 45 | EU | DPG Media |
| VRT NWS online | 40 | EU | VRT |
| Het Nieuwsblad (nieuwsblad.be) | 21 | EU | Mediahuis |
Reach chart · Ownership context · Reuters market profile
Belgium • French-language • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| La Une (RTBF) | 37 | EU | RTBF |
| RTL News | 36 | EU | DPG/Rossel |
| TF1 (incl. TF1, LCI, TMC) | 23 | EU | Bouygues |
Reach chart · Ownership context · Reuters market profile
Belgium • French-language • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| RTL Info | 30 | EU | DPG/Rossel |
| RTBF News online | 28 | EU | RTBF |
| Le Soir online | 26 | EU | Rossel |
Reach chart · Ownership context · Reuters market profile
Bulgaria • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| NovaTV News | 61 | Non-EU | United Group / BC Partners |
| BTV News | 53 | EU | PPF/CME |
| BNT (Bulgarian National Television) | 34 | EU | BNT |
Reach chart · Ownership context · Reuters market profile
Bulgaria • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Nova TV News online | 41 | Non-EU | United Group / BC Partners |
| BTV News online | 37 | EU | PPF/CME |
| novini.bg | 27 | Unresolved / mixed | Control unresolved |
| ABV News online | 27 | Unresolved / mixed | ABV ultimate control unresolved |
Reach chart · Ownership context · Reuters market profile
Croatia • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| HTV & HR News (public broadcaster) | 46 | EU | HRT |
| NovaTV News | 45 | Non-EU | United Group / BC Partners |
| RTL News | 43 | EU | PPF/CME |
Reach chart · Ownership context · Reuters market profile
Croatia • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Index.hr | 49 | Unresolved / mixed | Index ownership chain unresolved |
| 24sata online | 42 | EU | Styria |
| Dnevnik online | 35 | Non-EU | United Group / BC Partners |
Reach chart · Ownership context · Reuters market profile
Czech-Republic • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Czech TV News (incl. ČT1, ČT24) (public broadcaster) | 45 | EU | Czech Television |
| TV Nova News | 39 | EU | PPF/CME |
| CNN Prima News | 30 | EU | Prima / Ivan Zach (CNN licence) |
Reach chart · Ownership context · Reuters market profile
Czech-Republic • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Seznam Zpravy | 49 | EU | Seznam / Lukačovič |
| iDnes.cz | 35 | Unresolved / mixed | Mafra ownership transition |
| Novinky.cz | 34 | EU | Seznam |
Reach chart · Ownership context · Reuters market profile
Denmark • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| DR News incl. P1, P3, P4 (main public broadcaster) | 60 | EU | DR |
| TV2 Nyhederne (incl. TV2 News) | 54 | EU | TV 2 Denmark |
| Regional news via TV2 (Nord, Fyn, Lorry) | 28 | EU | TV 2 regional public services |
Reach chart · Ownership context · Reuters market profile
Denmark • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| DR News online | 47 | EU | DR |
| TV2 News online | 45 | EU | TV 2 Denmark |
| Ekstra Bladet online | 27 | EU | JP/Politikens Hus |
Reach chart · Ownership context · Reuters market profile
Finland • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Yle News (public broadcaster) | 64 | EU | Yle |
| MTV3 News | 53 | Non-EU | Schibsted Media, Norway |
| Free city papers | 21 | Unresolved / mixed | Multiple unnamed publishers |
Reach chart · Ownership context · Reuters market profile
Finland • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Ilta-Sanomat online | 58 | EU | Sanoma |
| Iltalehti online | 53 | EU | Alma Media |
| Yle News online (incl. news via Areena) | 43 | EU | Yle |
Reach chart · Ownership context · Reuters market profile
France • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| France Télévisions (public broadcaster) | 33 | EU | France Télévisions |
| TF1 (incl. TF1, LCI, TMC) | 30 | EU | Bouygues |
| BFM TV News | 25 | EU | CMA Media |
Reach chart · Ownership context · Reuters market profile
France • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Other regional or local newspaper online | 16 | Unresolved / mixed | Multiple unnamed publishers |
| 20 minutes online | 14 | EU | Rossel |
| Brut | 12 | EU | CMA Media |
| Le Monde online | 12 | EU | Le Monde independence fund |
| TF1 News online | 12 | EU | Bouygues |
Reach chart · Ownership context · Reuters market profile
Germany • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| ARD News (Tagesschau, Tagesthemen, etc.) | 38 | EU | ARD |
| ZDF News (Heute, Heute-journal, etc.) | 31 | EU | ZDF |
| RTL News | 23 | EU | Bertelsmann |
| Public regional radio news | 23 | EU | German public radio |
Reach chart · Ownership context · Reuters market profile
Germany • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| ARD News online (tagesschau.de, etc.) | 20 | EU | ARD |
| t-online | 17 | Unresolved / mixed | Ströer dispersed shareholding |
| n-tv.de | 14 | EU | Bertelsmann |
| Bild.de | 14 | EU | Axel Springer |
Reach chart · Ownership context · Reuters market profile
Greece • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| MEGA TV News | 39 | EU | Alter Ego / Marinakis |
| Alpha News | 31 | Unresolved / mixed | Split ownership incl. United Media |
| ANT1 News | 31 | EU | Kyriakou family |
| SKAI | 31 | EU | Alafouzos family |
Reach chart · Ownership context · Reuters market profile
Greece • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Newsbomb.gr | 25 | EU | DPG Digital Media |
| In.gr | 25 | EU | Alter Ego / Marinakis |
| Proto Thema online | 22 | Unresolved / mixed | Beneficial control unclear |
Reach chart · Ownership context · Reuters market profile
Hungary • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| RTL | 38 | EU | Bertelsmann |
| TV2 | 21 | Unresolved / mixed | TV2 ultimate control unresolved |
| ATV | 19 | EU | Faith Church |
Reach chart · Ownership context · Reuters market profile
Hungary • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| telex.hu | 30 | EU | Telex employee structure |
| 24.hu | 27 | EU | Central Media Group |
| 444.hu | 27 | Unresolved / mixed | Magyar Jeti shareholder control unresolved |
Reach chart · Ownership context · Reuters market profile
Ireland • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| RTÉ News (public broadcaster) | 54 | EU | RTÉ |
| Sky News | 27 | Non-EU | Sky |
| BBC News | 26 | Non-EU | BBC |
Reach chart · Ownership context · Reuters market profile
Ireland • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| RTÉ News online | 37 | EU | RTÉ |
| TheJournal.ie | 29 | Unresolved / mixed | Journal Media ultimate control unresolved |
| Irish Independent online | 23 | EU | Mediahuis |
Reach chart · Ownership context · Reuters market profile
Italy • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| RAI TV News (Tg1, Tg2, Tg3, TgR) | 38 | EU | RAI |
| Mediaset TV News (Tg4, Tg5, Studio Aperto) | 36 | EU | MFE / Fininvest |
| SkyTg24 | 20 | Non-EU | Sky |
| TgCom24 (Mediaset) | 20 | EU | MFE / Fininvest |
Reach chart · Ownership context · Reuters market profile
Italy • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Fanpage | 22 | Unresolved / mixed | Ciaopeople ultimate control unresolved |
| TgCom24 online (Mediaset) | 17 | EU | MFE / Fininvest |
| ANSA online | 17 | EU | Italian publishers’ cooperative |
Reach chart · Ownership context · Reuters market profile
Netherlands • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| NOS Nieuws (TV and radio) (public broadcaster) | 54 | EU | NOS |
| RTL Nieuws (incl. RTL Z and EditieNL) | 33 | EU | DPG Media |
| SBS Nieuws (Hart van Nederland) | 20 | EU | Talpa Network |
Reach chart · Ownership context · Reuters market profile
Netherlands • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| NU.nl | 44 | EU | DPG Media |
| NOS Nieuws online | 34 | EU | NOS |
| Algemeen Dagblad (AD) online | 24 | EU | DPG Media |
Reach chart · Ownership context · Reuters market profile
Poland • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| TVN News (incl. TVN 24) | 35 | Non-EU | US-controlled TVN group |
| RMF FM | 31 | EU | Bauer |
| Polsat News | 29 | Unresolved / mixed | Polsat family/foundation control |
Reach chart · Ownership context · Reuters market profile
Poland • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Onet.pl | 33 | Unresolved / mixed | Ringier–Axel Springer joint venture |
| WP.pl | 29 | EU | WP founders’ joint voting agreement |
| TVN24.pl | 22 | Non-EU | US-controlled TVN group |
Reach chart · Ownership context · Reuters market profile
Portugal • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| SIC (incl. SIC Notícias) | 60 | EU | Impresa |
| CNN Portugal | 40 | EU | Media Capital (CNN licence) |
| TVI News | 38 | EU | Media Capital |
Reach chart · Ownership context · Reuters market profile
Portugal • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| SIC online (incl. SIC Notícias online) | 33 | EU | Impresa |
| Notícias ao Minuto | 27 | Unresolved / mixed | Ultimate control unresolved |
| Correio da Manhã TV online | 23 | EU | MediaLivre |
Reach chart · Ownership context · Reuters market profile
Romania • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Pro TV | 54 | EU | PPF/CME |
| Antena 1 | 33 | EU | Intact / Voiculescu family |
| Digi24 | 29 | EU | Digi / Teszári |
Reach chart · Ownership context · Reuters market profile
Romania • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Pro TV News online | 29 | EU | PPF/CME |
| Digi24 online | 26 | EU | Digi / Teszári |
| Libertatea online | 21 | Non-EU | Ringier, Switzerland |
Reach chart · Ownership context · Reuters market profile
Slovakia • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| TV JOJ | 40 | Unresolved / mixed | JOJ ultimate control unresolved |
| TV Markíza | 39 | EU | PPF/CME |
| STVR (public broadcaster) | 34 | EU | STVR |
Reach chart · Ownership context · Reuters market profile
Slovakia • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| aktuality.sk | 39 | Non-EU | Ringier, Switzerland |
| topky.sk | 25 | Unresolved / mixed | Topky ultimate control unresolved |
| tvnoviny.sk | 21 | EU | PPF/CME |
Reach chart · Ownership context · Reuters market profile
Spain • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Antena 3 News | 40 | EU | Atresmedia / Planeta-De Agostini |
| RTVE (public broadcaster) | 30 | EU | RTVE |
| LaSexta News | 23 | EU | Atresmedia / Planeta-De Agostini |
Reach chart · Ownership context · Reuters market profile
Spain • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| El País online | 15 | Unresolved / mixed | PRISA dispersed shareholding |
| elDiario.es | 14 | EU | Journalist-controlled elDiario.es |
| El Mundo online | 12 | EU | RCS / Cairo |
| 20 Minutos online | 12 | EU | Henneo |
| RTVE online | 12 | EU | RTVE |
| OKDiario | 12 | Unresolved / mixed | Ultimate control unresolved |
Reach chart · Ownership context · Reuters market profile
Sweden • offline
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| SVT News (public television) | 52 | EU | Swedish public broadcasting foundation |
| TV4 | 48 | Non-EU | Schibsted Media, Norway |
| SR News (public radio) | 35 | EU | Swedish public broadcasting foundation |
Reach chart · Ownership context · Reuters market profile
Sweden • online
| Reuters brand | Weekly reach % | Control | Coding basis |
|---|
| Aftonbladet online | 46 | Non-EU | Schibsted Media, Norway |
| SVT News online | 42 | EU | Swedish public broadcasting foundation |
| Expressen online | 34 | EU | Bonnier |
Reach chart · Ownership context · Reuters market profile
Inspect adult-population weights
| Market | Adults | Weight % |
|---|
| Austria | 7,616,708 | 2.10 |
| Belgium | 9,550,797 | 2.63 |
| Bulgaria | 5,334,250 | 1.47 |
| Croatia | 3,222,327 | 0.89 |
| Czech-Republic | 8,838,567 | 2.44 |
| Denmark | 4,851,818 | 1.34 |
| Finland | 4,622,703 | 1.27 |
| France | 54,855,050 | 15.13 |
| Germany | 69,602,098 | 19.19 |
| Greece | 8,705,195 | 2.40 |
| Hungary | 7,878,221 | 2.17 |
| Ireland | 4,207,571 | 1.16 |
| Italy | 50,177,462 | 13.84 |
| Netherlands | 14,750,822 | 4.07 |
| Poland | 29,913,026 | 8.25 |
| Portugal | 9,079,135 | 2.50 |
| Romania | 15,432,507 | 4.26 |
| Slovakia | 4,393,576 | 1.21 |
| Spain | 41,167,352 | 11.35 |
| Sweden | 8,431,845 | 2.33 |
Social media for news and current affairs
Creator origin uses all 15 audience-nominated people or accounts in each of the six EU markets in Reuters’ comparable 2025 study. Score each market-list appearance equally. A recurring name counts in each audience where it appears. The proxy uses the creator’s identifiable professional or editorial base, inferred from public role and market profiles. Mobile or unclear cases remain unresolved. It does not trace where every reported story began. The survey prompted users of six named networks and included politicians and personalities. Global follower counts are unsuitable as weights for EU viewing. Reuters sampling method.
Of 90 list entries, 70 were coded EU, 6 non-EU and 14 unresolved. EU minimum 77.8%, upper bound 93.3%. The individual records below preserve the named platforms for the same accounts. Of the 70 EU-affiliated entries, 69 list only non-EU main services. This is a matched account-level observation. Only Spotify appears among the listed services with an EU-based parent. The survey’s six prompted networks were all non-EU controlled, so a separate survey supplies the platform score.
Inspect creator and platform pairs
France
| Name as listed | Source affiliation | Listed platforms |
|---|
| Hugo Décrypte | EU | instagram, youtube, tiktok |
| Hugo Clément | EU | instagram, tiktok |
| Elon Musk | Non-EU | x |
| Pascal Praud | EU | x |
| Salomé Saqué | EU | instagram |
| Marine Le Pen | EU | x, tiktok |
| Jordan Bardella | EU | tiktok, instagram |
| Squeezie | EU | youtube, instagram |
| Gaetan Gabriele | EU | instagram |
| Camille Aumont Carnel | EU | instagram |
| Clément Viktorovitch | EU | youtube, instagram |
| Jessica Thivenin | Unresolved / mixed | instagram, tiktok |
| Caroline Receveur | Unresolved / mixed | instagram, tiktok |
| Christine Kelly | EU | x |
| Emmanuel Macron | EU | x, facebook |
Reuters market profile · Creator table
Germany
| Name as listed | Source affiliation | Listed platforms |
|---|
| Boris Reitschuster | Unresolved / mixed | youtube, x |
| MrWissen2go | EU | youtube |
| Elon Musk | Non-EU | x |
| Kolja Barghoorn | Unresolved / mixed | youtube |
| Tim Kellner | EU | youtube, instagram |
| Rezo | EU | youtube, tiktok |
| Alice Weidel | Unresolved / mixed | x, tiktok |
| Hoss and Hopf | Unresolved / mixed | youtube, instagram |
| Herr Anwalt | EU | tiktok, youtube |
| Tilo Jung (Jung & Naiv) | EU | youtube, instagram |
| Vermietertagebuch | Unresolved / mixed | youtube |
| Sahra Wagenknecht | EU | youtube, x |
| Montana Black | EU | youtube |
| Lanz & Precht | EU | youtube |
| Oliver Pocher | EU | x |
Reuters market profile · Creator table
Netherlands
| Name as listed | Source affiliation | Listed platforms |
|---|
| Saskia Belleman | EU | youtube |
| Wierd Duk | EU | youtube, spotify |
| Maarten van Rossem | EU | x |
| Chris Klomp | EU | x |
| Geert Wilders | EU | x |
| Motaz Azaiza | Unresolved / mixed | instagram |
| Maarten Keulemans | EU | x |
| Elon Musk | Non-EU | x |
| Jan Roos | EU | youtube, instagram |
| Donald Trump | Non-EU | x, truth social |
| Joe Rogan | Non-EU | x, youtube |
| Mentour Pilot | EU | youtube |
| Arjen Lubach | EU | youtube, instagram |
| Denys Davydov | Unresolved / mixed | youtube, telegram |
| Bender | Unresolved / mixed | tiktok, youtube |
Reuters market profile · Creator table
Spain
| Name as listed | Source affiliation | Listed platforms |
|---|
| Carlos Herrera | EU | youtube, instagram |
| Alvise Pérez | EU | x, telegram |
| Sheila Hernández | EU | instagram |
| Ibai Llanos (‘Ibai’) | Unresolved / mixed | youtube, twitch, instagram |
| Un Tío Blanco Hetero | Unresolved / mixed | youtube |
| Alan Barroso | EU | tiktok, instagram |
| Juan Ramón Rallo | EU | youtube, x |
| Jordi Wild | EU | youtube, instagram |
| Marc Vidal | Unresolved / mixed | youtube |
| Iker Jiménez | EU | youtube, tiktok |
| Aitor Guisasola Paredes | EU | youtube |
| Angel Martin | EU | x, instagram |
| Vito Quiles | EU | instagram, x |
| Pedro Sánchez | EU | x, instagram |
| Jordi Évole | EU | x, instagram |
Reuters market profile · Creator table
Czech-Republic
| Name as listed | Source affiliation | Listed platforms |
|---|
| Karel ‘Kovy’ Kovář | EU | youtube, instagram |
| Andrej Babiš | EU | x, facebook |
| Pavel Mikeš (Herdyn) | EU | twitch, youtube |
| Petr Pavel | EU | instagram, facebook |
| ABJ (Jana Bobošíková) | EU | youtube |
| Jindřich Šídlo | EU | x, instagram |
| Čestmír Strakatý | EU | instagram, youtube |
| Kecy a politika | EU | youtube, instagram |
| Lucie Borhyová | EU | instagram, youtube |
| (Události) Luďka Staňka | EU | youtube, facebook |
| Luboš Xaver Veselý (Xaver) | EU | youtube, facebook |
| Tomio Okamura | EU | facebook, x |
| Elon Musk | Non-EU | x |
| Petr Fiala | EU | x, facebook |
| Agáta Hanychová | EU | instagram, facebook |
Reuters market profile · Creator table
Poland
| Name as listed | Source affiliation | Listed platforms |
|---|
| Łukasz Bok (KiKŚ) | EU | instagram, facebook |
| Piotr Zychowicz | EU | youtube, x |
| Krzysztof Stanowski | EU | x, instagram |
| Rafał Ziemkiewicz | EU | x, youtube |
| Make Life Harder | EU | instagram, facebook |
| ORB | EU | youtube |
| Konopskyy (Mikołaj Tylko) | EU | youtube, x |
| Donald Tusk | EU | x, facebook |
| Anna Lewandoska | EU | instagram, facebook |
| Michał Marszał | EU | instagram |
| (Witold) Gadowski | EU | youtube, x |
| Budda | EU | instagram, youtube |
| Wojciech Cejrowski | Unresolved / mixed | youtube, facebook |
| Sławomir Mentzen | EU | tiktok, youtube |
| Dział Zagraniczny | EU | instagram, youtube |
Reuters market profile · Creator table
Platform origin uses European Parliament Flash Eurobarometer FL014EP, Q5 (June 2025). EU respondents who used social or video platforms for current affairs selected the services most important to them. All 12 explicitly offered services had non-EU parent organisations. “Other” accounts for 4 of 292 percentage points of service selections. Exclude the 1% “don’t know” response. The result is 0 to 1.4% EU platform mentions, using rounded published percentages. The options gave EU services only a write-in category. This is a weak instrument for measuring small services. EU survey data and questionnaire.
Inspect EU-27 platform responses
| Q5 answer | Share of eligible respondents % |
|---|
| Facebook | 58 |
| YouTube | 57 |
| Instagram | 46 |
| TikTok | 31 |
| WhatsApp | 27 |
| X | 25 |
| Telegram | 13 |
| LinkedIn | 10 |
| Snapchat | 7 |
| Reddit | 7 |
| Threads | 4 |
| Bluesky | 3 |
| Other | 4 |
| Don’t know (excluded) | 1 |
The two halves are independent proxies. Their mean is 38.9 to 47.4. It does not give the percentage of actual views that were both EU-created and EU-distributed. Creator lists give equal weight to names, even though audiences differ. Entertainment and personal feeds remain outside this score.
Reading the result
The model gives equal influence to four different activities. A different mix of viewing, listening and reading would produce a different result. Omitting the experimental social-media measure gives a three-area mean of 55.1. News and social media overlap where people use social platforms for news. The two indicators measure different features of that experience. Comparable EU audience minutes by creator and platform remain the largest data gap.
Additional ownership and classification evidence: Wirtualna Polska voting agreement · Fanpage ownership disclosures · Nordic ownership · PPF / CME · Ringier · Axel Springer ownership · Alpha TV co-ownership · Ströer shareholders · Rossel / 20 Minutes · ANSA cooperative · Mentour Pilot biography.